Apple maintains "Think Different" trademark

When Steve Jobs returned to Apple in 1996, the public's perception of the consort was grim. To attain a long story short, Steve's plans for resurrection included dynamical that, and the "Think Different" crusade was among the prototypal steps. There were broadcasting ads, print ads and slogans printed on Apple packaging.

The phrase was replaced with the "Switch" and "Get A Mac" campaigns, but didn't finish for good. A portion of the poem from the TV ad crapper be institute on the high-res edition of the TextEdit icon in Leopard and Snow Leopard. Earlier this year, "Think Different" began attending on 21.5" and 27" iMac boxes.

This week, Patently Apple reports that the US Patent & Trademark Office has publicised Apple's newborn stylemark covering for Think Different (it's covering 77882684 if you were wondering). It could mean a revitalization of the campaign, but it's more likely that Apple meet wants to ready it in their stable. Many consumers ease conceive of Apple when hearing "think different."

Like most iconic aspects of imbibe culture, there hit been some parodies. Here's my favorite.

[Via MacNN]